Shared Topic courtesy of Windsoar, Jaded Alt.

These days it appears to be very difficult to keep a guild running. People are growing tired of this repetitive horrid content, some quitting the game entirely, some giving up on raiding, at least until Icecrown.

The only way really to tackle this problem is to be nice about it. So, you’ve geared these guys up, and they decide they can’t be bothered to help the guild anymore. Not to worry they’ll be back in Icecrown to take more loot from the guild. Or maybe they want to bring their alts instead. So the rage bubbles away inside while you attempt to keep up a front, “Yes, not to worry, we’ll keep your spot, have fun.” You know full well if you let that out, it will only lead to bad things. Let them go, but tell them you may have to replace them if they plan on coming back because you won’t have the DPS/tanks/healers. Do not try to force them to stay, under any circumstances, this will make matters worse if they really don’t want to stay.


Now you’re down a few players, and you’re struggling to get raids together. This is where you need to step up your recruitment process. Make a recruitment macro and make sure it is well grammared and spelt. For example,

<Guild> is recruiting for Icecrown. Most hardmodes complete in Ulduar, 4/5 TotGC. We’re looking for exceptional applicants, especially: rogues, resto druids and a ret paladin.More info at

It is important in this macro to make sure you let people know where your progress is at, what you’re aiming for without saying “we’re really struggling at the moment”, what you’re looking for if any classes are specifically needed, and include the guild’s website with the http:// so that potential applicants can copy and paste from ingame if they have the chat mods to do so, which most do.

Post on the forums, let people know what is in the macro, but extend it. What are your guild’s policies? Hardcore or casual? Raiding focus, 10 man, 25 man or both? Is it a fun or serious guild? How old is it? Bits of information which may help to sell your guild to the potential applicants. Don’t think that recruitment posts are a bad idea, a lot of people turn to the forums when looking for a new guild, they might miss the macro in trade, this is where you really sell yourself. Cross-realm applicants, and applicants already on the realm who may not know what the guild is about until you put yourself out there. Use spell check.

Guild Websites

On the website, some potential applicants will want to know raid times, raid days, guild rules, how loot is distributed, and on rare occasions, what the server is like. Some will want to know what the guild is like, perhaps open up the general guild forums to be read only for potential applicants, so they can get a feel for the guild before they apply. When applying to a guild, people want details of what they’ll be getting into, if the details aren’t there, they may give up and try the next guild. Sell yourself, it’s important. I cannot stress this enough.


When a potential applicant applies, do not shoot them down. If you do you may gain a bad reputation on the server and miss out on some really exceptional applicants who don’t wish to be guilded with dicks. By all means, give bad applicants constructive criticism, but they haven’t applied to your guild to be shot down and insulted, don’t do it! Advice on how to improve themselves, and a polite “I’m sorry we are going to have to decline you at the moment, good luck in your search for a guild.” If drama flares up in a topic, lock it. The one thing you want to avoid most is an air of drama, if there is drama in your guild, don’t let it be shown publicly.


The way you handle people in a guild is also very important. If somebody is acting like a douche, whisper them, demote them to a rank with no talking rights until you’ve resolved the issue, invite them to a party, get them on vent, but whatever you do, DON’T address it in guild. It is unecessary to tell them to shut the fuck up in front of everybody else and it’s going to look bad on your part. Maybe include a warning system, if somebody is acting particularly badly, to the point of making people in the guild feel uncomfortable, give them a warning, but use them sparingly. Don’t use them to look big and powerful because you can and they pissed you off, only for the good of the guild. Once they’ve used up their warnings, ban them from raids, using guild chat, remove their loot priveleges, demote them to trialist (or perhaps introduce a rank with less priveleges then trialists, they’d still be allowed to attend raids, but no speaking on vent, loot, etc.), or if it’s a really extreme case, kick them from the guild permanently.

Raid Leading

When leading a raid, it is important to make sure people know the tactics, so go over them, even if it’s only brief. You’ll regret it if you don’t when somebody is hit by Icehowl on heroic mode and claims they forgot they moved that slowly after the crash on this difficulty setting. If somebody makes a mistake, don’t treat them like dirt. On vent and in raid, address the raid in general do not, under any circumstances, single somebody out unless they did something particularly stupid like, pull a boss and wipe the raid on purpose because they think it’s funny. If it’s just a bad try and people make mistakes, just tell the entire raid that things need to improve. If need be, whisper people who seem to be struggling, there may be a reason behind it, especially if they’re in a bad mood, singling them out on vent is going to do no good. Praise the raid when they do well. Tell them to step up when they aren’t. If it turns out to be a bad setup, don’t keep trying it will lower the guild’s morale towards raiding.

Fair Balance

You cannot have a guild without punishment. You may think you can, but if something comes up that really needs to be punished, you’ll regret it. Make sure that people know there are punishments for bad behaviour, it won’t be appreciated if they don’t know it’s there. Equally, you cannot have a guild without praise, most people thrive on being told they are doing well, so tell them, but make sure they keep in mind that they can’t stop trying because the boss has now got to 20%, they have to keep trying. Finally, there needs to be some fun. Organise guild activities, random crap, old instances, achievements, guild 10 mans. The guild needs to talk, get to know each other, and laugh. Otherwise the game becomes pointless, and the guild becomes just another guild.