Author: Gabriella Pierce
 666 Park Avenue #1
Genre: Urban Fantasy
Publisher: Canvas
Pages: 294
Published: 2nd August 2012
Source: Review copy from publisher
Goodreads | Amazon (UK/US) | Book Depository

First Sentence
Jane Boyle spun obligingly, her skirt flaring in a satisfying burst of green silk.

Jane thought she was living a fairy tale. Now she has to contend with burgeoning magical powers and a soon-to-be mother-in-law who is a witch … literally.

Welcome to New York City, where the socialites are witches.

Jane Boyle has been living a fairy tale. When her boyfriend Malcolm proposes, Jane can’t believe her luck and decides to leave her Paris-based job as a fledgling architect and make a new start with him in New York. But when Malcolm introduces Jane to the esteemed Doran clan, one of Manhattan’s most feared and revered families, Jane’s fairy tale takes a darker turn. Now Jane must struggle with newfound magical abilities and the threat of those who will stop at nothing to get them.

Welcome to 666 Park Avenue…


I’m not entirely sure what I expected from 666 Park Avenue but it certainly wasn’t what I got. I guess I was expecting one of two things. Either something closer to the typical modern day urban fantasy settings I’m getting used to with “independent” heroines and monster of the week, or perhaps something on the other end of the scale, a novel closer to a literary magical realism, so dry there was no way I could enjoy it, but 666 Park Avenue is neither of these things. The atmosphere Gabriella Pierce has created in her book is dark but magical, as such it’s easy to become engrossed in the story. She uses a fair few clichés which usually would have me rolling my eyes and running for the hills but strangely I delighted in them. They felt more like a cosy old blanket. It felt much like a cross between Witches of Eastwick and Practical Magic and for this I adored it.

We follow the story of Jane, a French orphan and architect who meets Malcom Doran at an art auction and they instantly hit it off. Malcolm is a wealthy New York socialite, and within a month Jane has agreed to give up the life she had built for herself (*scowl*) and move to New York with him, to be a part of his socialite family. For those of you who have watched the series, you may notice that the two sound nothing alike. Jane is a completely different character, as is the building the book is named after and Mr and Mrs Doran themselves as well, and they are the only parts that really cross over. The other things: characters, plot lines.. they just don’t exist and honestly I’m glad about this. You can read the books and watch the series and not know a thing about either.

I do wish Jane would have a little self respect.. She barely knows anything about Malcolm and is instantly willing to up and leave the life she has built for herself. It is sort of explained but you’d still think she might wonder who this guy is? Despite the niggles, I did really enjoy it and some of the characters are fab. The Doran family are easy to hate, some of the things they come out with, particularly Malcolm’s mother, Lynne, are literally jaw dropping. I personally don’t see how Malcolm is worth all the abuse Jane gets but it sure makes for a great book. And I loved her friends as well, particularly Harris. They brought a sense of fun into the novel where the rest of it was fear for Jane. 666 Park Avenue definitely made me feel something and there is no higher praise for an author.

Basically, if you like witchy stories, you’ll like 666 Park Avenue. It’s magical and intense.

The 666 Park Avenue series:

1. 666 Park Avenue
2. The Dark Glamour
3. The Lost Soul